What Is an Explainer Video and How Much Does It Cost for SaaS Companies?

What Is an Explainer Video?

An explainer video is a short animated or live-action video, typically 60 to 180 seconds, that explains how a product or service works in a clear, engaging way. For SaaS companies, explainer videos are particularly effective because they can visualize complex software functionality, workflows and benefits that are difficult to communicate with screenshots or text alone.

Why SaaS Companies Need Explainer Videos

SaaS products are often invisible. An explainer video solves this by showing what the software does, who it is for and what problem it solves in under two minutes. Companies like Hotjar, SuperAnnotate and Connectel use explainer videos on their websites, in sales decks and in LinkedIn campaigns to educate prospects and accelerate the buying process.

How Much Does a SaaS Explainer Video Cost?

A professional animated explainer video for a SaaS company typically costs between 1,500€ and 5,000€ in Spain and Europe:

• Basic (1,500€–2,500€): 30–60 seconds, 2D animation, professional voice over, script included. Production: 4–5 weeks.
• Standard (2,500€–4,000€): 60–90 seconds, custom characters and UI screens, motion graphics, LinkedIn + web formats. Production: 5–6 weeks.
• Premium (4,000€–5,000€): 90–180 seconds, advanced production, multiple languages. Production: 6–8 weeks.

What Is Included in the Production Process?

At Storisell, our process includes: a workshop to analyze your value proposition and buyer personas; scriptwriting with unlimited feedback (max 200 words); professional studio voice over; a premium storyboard with 2 feedback rounds; animation with music and sound effects; and 2 revision rounds at final delivery.

Production Timeline

From briefing to final delivery, most SaaS explainer video projects take 4 to 6 weeks. Summer productions may take slightly longer.

Get a Quote

Contact us at santiago@storisell.com or visit storisell.com. We have produced explainer videos for Hotjar, SuperAnnotate, Connectel, TripAdvisor and Amadeus.