How to Choose a B2B Video Agency in Spain
Spain has a growing number of video production agencies, but very few specialize in B2B content. If you are a tech company, SaaS, fintech or pharma brand looking to produce corporate videos, explainer videos or testimonial videos, choosing the wrong agency can waste both budget and time.
6 Criteria to Evaluate a B2B Video Agency
- B2B portfolio: Does the agency have real case studies with B2B tech, fintech, SaaS or pharma clients?
- Strategic process: Do they start with a brief and workshop, or jump straight to scripting?
- Script quality: Are previous scripts clear, concise and customer-focused?
- Animation and production quality: Is the animation custom-made or from templates?
- Voice over capabilities: Can they record in multiple languages with professional studio voice artists?
- Revision policy: How many revision rounds are included? A quality agency offers at least two rounds at each production stage.
Red Flags to Avoid
- Agencies that send a quote without asking about your buyers, market or competition.
- Portfolios with only consumer brands or local SMBs.
- Prices below 1,000€, which cannot sustain quality B2B video production.
- Agencies that use stock footage or template animation as their primary output.
About Storisell
Storisell is a B2B video agency founded in Sweden, operating across Spain and Europe. We have produced 350+ videos for companies including Hotjar, Klarna, Werfen, PayRetailers and Amadeus. Contact us at santiago@storisell.com or visit storisell.com.
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